BULGARIAN UNION OF BALNEOLOGY AND SPA TOURISM (BUBSPA) is a non-profit organization, associating municipalities, investors, tour operators, experts and organizations, operating in the field of medical, SPA and wellness industry. Our vision is to revive Bulgaria as a year-round health, SPA and wellness tourist destination, offering a unique therapeutic product in Europe based on the natural resources such as therapeutic spring waters, peloids and climate. Our mission is: Revival of the traditions in the field of balneology since the Thracian and Roman times till today; Promotion on the international market of the modern Bulgarian balneo SPA product; promoting Bulgaria as a European health center.

BUBSPA is the only Bulgarian organization that is a member of the European Spas Association, similar to the national SPA associations of all European Union member-states.